According to market research firm Millwood Brown Optimor, Louis Vuitton is the World's Most Valuable Luxury Brand with a brand value of $19.8 billion. Hermes came in second place at $8.45 billion, Gucci at $7.58 billion and Chanel at $5.54 billion. None of them came anywhere close to LV's $19.8 billion. The value reflects the sum of all future earnings a brand is forecasted to generate, discounted to present-day value. LV is #1!
Wednesday, April 28, 2010
Louis Vuitton Named The World's Most Valuable Luxury Brand
According to market research firm Millwood Brown Optimor, Louis Vuitton is the World's Most Valuable Luxury Brand with a brand value of $19.8 billion. Hermes came in second place at $8.45 billion, Gucci at $7.58 billion and Chanel at $5.54 billion. None of them came anywhere close to LV's $19.8 billion. The value reflects the sum of all future earnings a brand is forecasted to generate, discounted to present-day value. LV is #1!
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